2023 DSCI New Customer Survey Report

Dive into the transformative landscape of customer behavior with our latest research, the “2023 DSCI New Customer Survey”. As the digital age progresses, it’s crucial to grasp the evolving preferences, values, and priorities of customers. Our comprehensive survey offers a deep understanding of what today’s customers genuinely desire, from heightened supply chain awareness to the e-commerce boom and the growing demand for transparency.

Building on our foundational insights from the past two years, we’ve charted the significant shifts in customer expectations over recent years. The digital revolution, characterized by swift internet adoption, generational transitions, and expectations that span multiple industries, has given rise to the ‘New Customer.’ This evolved customer profile seeks simultaneous order and fulfillment, personalized products and services, and a seamless digital journey. They place immense value on peer reviews, anticipate automation in most transactions, and expect customer service representatives to be deeply attuned to their unique needs and priorities. As businesses stand on the cusp of transitioning from traditional supply chains to dynamic ‘Demand Chains’, embracing and catering to the New Customer becomes the cornerstone of future success.