In a world that has been disrupted by a global pandemic and now a European conflict, we have seen firms execute years of digital transformation practically overnight. Putting the customer-first, companies have reevaluated their supply chains with focus on nearshoring, spreading supplier risk and relocating distribution centers. One of the surprising and unpredicted outcomes, driven by the customer-first priority, has been a move toward direct-to-customer (DTC) business models driving the need for dynamic supply chains.

Supply chains are becoming powerful sources of data. Governance and stewardship are critical issues for business leaders. Fourth in a five-part series exploring the critical role of data in a digital supply chain.

An effective Digital Supply Chain requires the creation of new data models that organize new sources of data and establish new data relationships. Second in a five-part series exploring the critical role of data in a digital supply chain transformation.