New research has been released on “New Customer Expectations,” which reveals key insights into what drives purchasing decisions and how customer expectations are changing. The DSCI New Customer Expectation Survey provides valuable information for supply chain organizations to stay attuned to their customer’s evolving needs and preferences.
Key findings from the survey include:
- The top three factors influencing a customer’s decision to return a product or service are damaged items, incorrect product or size, and products not matching the description.
- The top five factors influencing purchasing decisions are various products, customer reviews, product availability, speed of delivery, and price.
- 41% of customers want transparency into where their products are made and where they come from.
To get a deeper understanding of how supply chain organizations can stay attuned to their customer’s evolving needs and preferences, please read the full report.