2024 DSCI New Customer Survey Report

How Trust, AI, and Transparency Are Redefining Global Supply Chains

The Digital Supply Chain Institute (DSCI) conducted extensive research in 2024 to understand evolving customer expectations and their impact on global supply chains. With insights gathered from 1,643 respondents, this comprehensive survey highlights the critical role of sustainability, AI adoption, and supply chain transparency in shaping purchasing decisions.

By analyzing trends and consumer priorities, DSCI provides actionable insights to help businesses adapt to shifting market demands and enhance their supply chain strategies.

Highlights:

Supply Chain Visibility

The top priorities are real-time delivery tracking (58%) and transparency (38%).

Sustainability Matters

80% of consumers prioritize eco-friendly practices like recyclable packaging (57%).

AI in Shopping

70% of consumers use AI, with 43% demanding transparency in its data usage.

Trust is Essential

87% value integrity and reliability in businesses.

This report is a must-read for business leaders, supply chain professionals, and marketers aiming to adapt to shifting customer demands.

Download Now and lead the way in transforming your supply chain.

Complete the form below to download the report.

Interested in Applied research?

Join our community of leaders transforming global supply chain through real-world application and measurable outcomes.