Whitepapers on Supply Chain Management
Landing the Frontside Flip: Meeting the Needs and Demands of New Customers
The “Frontside Flip (FSF),” a customer-centric model that integrates supply and demand by breaking down the silos between the supply chain, marketing, product development, and data/IT functions to accelerate the transformation to a digital supply chain.
The New Customer: Changing Supply Chains to Demand Chains
"New Customer" doesn't refer to the next customer you acquire. It refers to a broad group of B2B and B2C customers that have fundamentally different ways to make decisions and evaluate results. Our supply chains were designed for our traditional customers.
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