Understanding Customer buying behavior in Digital Supply Chain

Natalino Mwenda, CEO of Rasello, tells us their change in focus to what customers are buying using new advanced technologies to better communicate with customers. Natalino made these remarks during the DSCI’s Executive Leadership Forum at the Under Armour HQ in Baltimore, Maryland, USA. Over 70 supply chain executives attended the DSCI’s third forum in October 2017.

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