B2B Customer Expectations Survey Report 2020

This year as part of our ongoing focus on demand and its centrality to supply chain transformation, the Digital Supply Chain Institute (DSCI) conducted a major global survey of business customers and individual consumers and what they expect, need, and want from a supply chain. Both individual consumers and business customers want something different than they wanted even 12 months ago. We call this market dynamic the “New Customer.”

Please read the B2B New Customer survey report, which documents the major changes expected by business customers worldwide from the sidebar. For most companies, meeting the needs of the New Customer will require a restructuring of manufacturing, distribution, demand management, systems infrastructure, and people. You will find this data useful even if your company typically sells to individual consumers. Why? Because business buyers’ behavior and individual consumer’s behavior is increasingly the same! (In case you missed it, here is a LINK to our individual consumer survey results)

Please reach out to Vivek Ghelani (vghelani@thecge.net) if you have any questions or comments.

Download report here.

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